Community
We’re partnering with Chris Redman and The Long Run Project CIC to invest in the community. They use athletics as a platform to engage local young people to drive their personal growth and development.
Chris is as passionate as it gets and as he puts it simply – everyone is different shapes and sizes, but athletics has something for everyone. Not everyone is naturally going to be a sprinter and likewise, not everyone is naturally going to be a shot putter. Athletics is the most inclusive way of getting into sport.
The programme uses athletics as a platform to engage young people and create structured pathways for development.
Dan Ezzatvar, managing director of our partner brand Badger Marketing, is sponsoring a young boy named Jack from this programme. Despite facing personal challenges, he has remained focused on his ambition to compete in the 100 metres at a high level. This sponsorship will cover his club membership, weekly training, and competition costs for the next 12 months. The objective is to remove financial barriers and clear the way for Jack to participate in training and events.
We are beyond excited to work with someone who is making such a massive impact on young people throughout Liverpool.
If you’re looking for something to align to as part of your CSR activity, the tangibles and outcomes of this programme are fantastic.
