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Morris Visitor Publications

My South Bank magazine

Print Display

Our mission with this project was to engage with the South Bank BID’s member organisations and their employees in order to raise awareness of everything that’s going on in the local area.

This was achieved through distribution of My South Bank magazine, a biannual publication that’s chock-full of information including local history, community news, interviews, discounts and entertainment listings.

The campaign focused on local workers, so a core element was bulk delivery of magazines to the businesses that support the South Bank BID. Additional copies were distributed to BID members upon request, throughout the distribution period.

This was supplemented by hand-to-hand distribution, targeting rush-hour commuters at London Waterloo station and office workers stepping out to the lunchtime markets. Local residents formed a secondary target group, and they were reached via door drops to residential addresses within the catchment area.

Display in venues on our South Bank & Bankside network ensured a continuing visual presence in local cafés, bars and restaurants throughout the distribution period. Impact has also carried out research to across all BID members to optimise quantities for distribution and to ensure that no print is wasted.

Some 62,580 magazines were distributed over a six-month period.