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Riverside BIDs


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Our InfoBikes are an innovative and engaging way to promote the attractions and events taking place on the south side of the River Thames, from Lambeth to Tower Bridge.

InfoBikes are a unique and award-winning visitor information service, which is managed by Impact on behalf of the South Bank Employers’ Group, Better Bankside and Team London Bridge.

These mobile information points, well-stocked with leaflets and brochures from scores of venues and attractions, are situated at key locations on the riverside, and operate every weekend and public holiday from May to September.

over 100,000
leaflets and brochures distributed across the InfoBike Season

Every year, Impact recruits and trains a crack squad of multilingual, culturally aware – and physically fit! – ambassadors, who provide information, recommendations and directions to the thousands of visitors and tourists flocking to these popular destinations.

To maximise the InfoBikes’ visibility, we have supplied large A-boards, announcing ‘Free Information and Maps’ in eight different languages. A new development for 2018 is the provision of tablets, which allow our ambassadors to find additional information upon request, and to demonstrate the all-new interactive Riverside London app to inquisitive passers-by.

Last year 22,722 interactions were recorded, with visitors and tourists of all nationalities,

“The InfoBikes provide a vital welcome for visitors in a part of the city that has no traditional tourist information centre. Impact’s team provides ambassadors for our area and helps people to get the most out of their visit, offering their expert knowledge and bringing business to our attractions”
Donald Campbell, Head of Marketing & Communications, Team London Bridge