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Bush Theatre

Annual Bush Theatre campaign

Print Display

Our leaflet distribution proved perfect as a cost-effective solution for the Bush Theatre to promote its season throughout the year.

For the past two years, Impact has been chosen to conduct the annual campaign for the Bush Theatre.

This consisted of booking in a specific amount of leaflet distribution, posters and hand-to-hand distribution per show across the season. Because the distribution was all purchased at once, it was offered at a special discounted rate that benefited the client.

Throughout the year, the Bush Theatre then worked with its Impact account manager to assign its leaflets to the appropriate networks, to plan hand-to-hand shifts and choose poster locations for each show. The distribution was as varied as the programme itself, targeting BAME audiences, women, access patrons and contemporary music fans to name but a few so far this year.

Outside of the annual campaign, the Bush Theatre can also add more distribution at its leisure, which the team has done in the form of YouTube advertising and additional posters.

10,000
leaflets distributed across London

This resulted in effective print distribution across three of our services, and keeping costs down for a valued client.