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British Heart Foundation

London to Brighton Bike Ride

Promotions

As the London to Brighton Bike Ride approached, Impact’s mission was to inform local residents in various areas around south London, Surrey and Sussex about the forthcoming charity event.

The British Heart Foundation approached us again this year about door-to-door distribution for its famous London to Brighton Bike Ride – Europe’s oldest charity cycling event.

We started by looking into the route of the run and highlighting the local streets that may be affected. This led to 19 different types of letters being created for each area, which our external door-to-door distribution team then delivered to some 13,090 homes within a week!

Impact perform the full residents consultation on behalf of the London to Brighton Bike Ride, the British Heart Foundation’s flagship event. This consultation is imperative to the success of the event and vital in maintaining positive relationships with the communities through which the bike ride takes place. Simply put, Impact provide us with the peace of mind that this process will be completed with efficiency and professionalism and to the highest standards.
Jack Stevens, Production & Logistics Executive