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7th February 2019

Generating audiences for the English National Ballet with the Audience Agency – Case Study

“Late in 2017, Impact was approached by long-standing client English National Ballet to create a data-driven campaign for a ballet double-bill at the London Coliseum, featuring Song of the Earth and La Sylphide. From their box-office data, ENB had identified the key Audience Spectrum groups that they needed to reach – Metroculturals and Commuterland CultureBuffs – as well as the geographical areas to target.”

Read the full case study here to find out how approached this and generated audiences with the help of the Audience Agency.